9. Enterprise Applications

Enterprise applications coordinate major business functions through shared systems and data. This chapter introduces ERP, CRM, and SCM as application families that connect processes across the organization.

Video

Enterprise Wide Systems - CRM, ERP and SCM (Business Information Systems) (13:33) by Our Kaleidoscope Journey

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Learning Objectives

By the end of this chapter, you will be able to:

1. Distinguish ERP, CRM, and SCM responsibilities in a cross-functional process.

2. Trace a business event through shared records and application integrations.

3. Evaluate configuration, customization, migration, and implementation choices.

4. Connect customer and supplier information to appropriate work, trust, and organizational value.

Concept Map

Enterprise Applications

ERP

• Core Processes
• Integration
• Data

CRM

• Customers
• Sales
• Service

SCM

• Suppliers
• Inventory
• Logistics

Glossary

#	Term	Explanation
1	Enterprise application	A large system that supports major cross-functional business processes.
2	Enterprise resource planning	An integrated system for core internal processes such as finance, purchasing, production, and human resources.
3	Customer relationship management	Systems and practices for managing interactions with customers across sales, marketing, and service.
4	Supply chain management	Coordinating sourcing, production, logistics, inventory, and information flows across organizations.
5	Business process integration	Connecting work and data across departments so a process can operate end to end.
6	Common database	A shared data store used by multiple modules or functions.
7	Module	A component of an enterprise application focused on a functional area or process.
8	Best practice	A standard process design promoted as effective for many organizations.
9	Configuration	Setting system options to fit organizational needs without changing source code.
10	Customization	Changing software behavior beyond standard configuration.
11	Implementation	The work of installing, configuring, testing, converting, and adopting a system.
12	Change management	Activities that help people, processes, and structures adapt to a new system.
13	Data conversion	Moving data from old systems into a new system in usable form.
14	Master data management	Coordinating shared data definitions and records across systems.
15	SaaS	Software delivered online as a service, usually through subscription access.
16	Vendor lock-in	Dependence on a supplier that makes switching costly or difficult.
17	Application integration	Technical connections that let separate systems exchange data or trigger work.
18	API	A defined interface that lets software systems request data or services from each other.
19	Operational excellence	Improved reliability, speed, cost, and quality in routine business processes.
20	Customer lifetime value	The expected value of a customer relationship over time.

Lecture Slides

Chapter 9 Slides

These lecture drafts follow the authored sections and aligned assignments.